Lior Albeck-Ripka: Organic Content Strategy & Founder, The Good Rebel

Organic Content Strategist & Founder - The Good Rebel.

I help founders and brands grow through strategic content systems that work. My focus is simple. Stop the content hamster wheel. Build clarity. Drive predictable organic growth without relying on ads.

My approach blends strategic thinking, SEO, and narrative to help you understand what matters, what doesn’t, and where your content is losing impact. The result is a streamlined, high-performing content ecosystem built for long-term growth.

Case Studies & Media

A look at the strategy, storytelling, and systems behind my clients’ results.

Music Feeds • 16th March 2023

Successful Legacy & Transition: Proving Executive Leadership

Brand Authority & Strategic Transition. This article serves as powerful Social Proof of my successful five-year tenure, publicly validating my "energy, charisma and vision". It frames the departure not as an exit, but as a strategic transition after achieving a successful legacy, reinforcing my authority to advise clients on sustainable organic growth and visionary leadership.

Australian Jewish News • 19th September 2022

Narrative-Driven Engagement: High-Stakes Content Strategy

Content Pillars & Engagement. This piece demonstrates expertise in using deep audience connection and complex narratives (Holocaust, genocide, war) to build powerful Engagement and Awareness for a cultural project. This is proof that content strategy can successfully tackle difficult topics to build meaningful Reach and Brand Awareness.

Happy Mag • 16th September 2022

Audience Expansion: Strategic Content Pillars & Strategy

Content Strategy & Curation. Details the strategic decision and content pillars used to make a niche event globally relevant, tackling complex narratives to successfully expand the core audience and drive new engagement.

Beat Magazine • 15th September 2022

Conversion Roadmap: Successful Rebrand & Growth Strategy

Rebranding for Conversion. Outlines the successful rebrand strategy for West Set Festival in its fourth year. My execution plan used to achieve massive audience expansion and transform the organisation's profile into a sustainable growth engine.

The Sydney Morning Herald • 9th September 2022

Organic Branding & Allyship Marketing

Value-Add & Organic Growth. This content piece demonstrates a clear strategy to generate organic reach by elevating the artists' personal brands outside of the event. The focus is on creating high-value content that encourages allyship, endorsement, and provides audiences with multiple entry points, directly fueling sustainable organic growth.

The Sydney Morning Herald • 7th April 2022

Mainstream Reach: Securing National Organic Content Placement

Content Strategy & Brand Awareness. This piece demonstrates expertise in transforming a complex, niche narrative (war, displacement, and alienation) into a high-value story placed in a top-tier national publication (The Sydney Morning Herald). This proves the ability to generate massive organic reach and Awareness by leveraging deep audience